Color Strategy boost launch
Energy Boost launch Color Concept
From Concept to Launch
SS 2014
Published on
Pre-Season Global Color board Input
Solor blue with orange shades
Global Adidas Design Guideline
Color Concept translated into main Brand Color Concept
Footwear & Apparel Color Strategy
main boost launch Colorways
Energy boost Color : Anna Cerezo
Creative Direction Color Outfit : Petra Meisinger / Anna Cerezo
Senior Creative Direction Color/Trend : Liz Callow
Footwear Design / Creative Direction : Ben Herath
Creative Director Apparel Design : Tillmann Studrucker