B&W Grid
Visual Design Concept
2014
The graphical color blocking concept “black/white grid” was the statement
for the adidas trail running range in SS14
one season later it inspired the visual identity for the football promo story
"Battle pack" in FW14.
Published on
Stand out next to neon
Trail Running SS14
Demand:
stand out in an environment of bright neon colors
high visibility
Solution:
/ graphical approach:
featuring a distinctive 50/50 distribution of black and white across the design
/ unexpected consistent color pop
Outcome:
maximum visibility
/ ensures a bold statement amidst vibrant, visually demanding environments.
Battle Pack Football brand story FW14
Adidas statement for the Worldcup in Brazil
Creative Direction B&W Grid Trail SS 14 :
James Carnes & Ben Herath
Creative Direction Battle Pack FW14 Football Footwear:
Gerald Kuhtz
Battle pack Campain Agency :
TBWA/Chiat day mx