The Grid / Deerupt
Contribution to the Core Visual Design Concept Idea
Visual of New Product Line & main Brand Campaign
2018
The design concept “the grid” initially proposed for the SS 2018
Stan Smith Visual Statement
was later adapted to inspire the visual of Product and Brand Campaign
Deerupt in FW 2018.
Published on
Hypebeast I / Sneakerbardetroit / Dazed / GQ
“The Grid” Pattern of the City
Windows structure : each window tells a story
Fences : Landmark of urban Communities
Abstraction of the Pattern
The Grid Visual Identity
The grid design guidelines:
/ White Grid On Solid Color All Over ( Focus Black)
/ Black Grid On Solid Color All Over (Focus White)
/ Grid Inverted Next To Each Other
/ Different Sizes Of The Grid Zoned Side-by-side
/ Grid Next To Solid Color
“The Grid” Material Visual
DEERUPT
Design Visual Deerupt
Deerupt Creative Direction Product : Oddbjorn Stavseng
Deerupt Creative Direction Color & Materials: Ulf Heinlein
Deerupt Footwear Color & Material : Samuel Philips