Pulse of the product

Visual Design Concept

FW 2014

Influenced Brand Direction

SS 2015

Pulse of the product is a Design guide which describes different ways

to bring surfaces to life through visual, graphic, and material effects.

"The pulse of the product"

Glowing Micro world

Influenced the main theme of the SS15 brand Creative Direction :

Micro / X -ray

"The pulse of the product"

The New Magic - Multicolorwonderland

Influenced the SS15 brand Creative Direction For Womens :

Magic

"The pulse of the product"

Hypnotic Structures & Electric Lines

Influenced the SS15 Creative Direction Graphic Visuals :

Ultra boost launch Visuals

Creative Direction: Liz Callow 

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